As a class, we chose a show name and divided into our teams based on our skills. I was a part of the Graphic Design team and later on filled a leadership role on the social media team. As part of the design team, we were in charge of coming up with the visual brand identity and marketing materials for the show.  Some of the design pieces include Invitations, handbills, posters, wayfinding signs, a style guide, content for the social media team, and of course our logos.

My first course of action with social media was to create a posting schedule and inform our brand style guide to ensure a crisp and clean rollout of content for the weeks leading up to our event. Something we decided to do that was different from other years was to have a podcast, so that also fell under the umbrella of the social media team. Below are examples of the content I prepared for social media as well as a walkthrough of our Instagram page.

These are some photos of the 2021 installation of Hindsight2020. 

After restrictions started lifting I was invited to take part in a live installation of the hindsight 2020 show in a local gallery in Medicine Hat Alberta, TrexSpace.